Hey! We're Personail
As a global nail brand, we're on a mission to empower our customers to feel confident and be their best selves - authentically & unapologetically.
At Personail, we value body positivity and are committed to offering an inclusive range of trend-driven styles designed exclusively in Australia. Our styles are made for everyone, for every occasion, and we want you to embrace your individuality and express yourself in true Personail fashion.
Founded in Sydney in 2015. Personail is an online nail wrap company based in Sunny Sydney, Australia. Personail was started by Alice, a lover of cool design, great nails, and all things #nailart.
Like you, we too were tired of waiting for the nail polish to dry. We thought - surely - there is a faster, better, more efficient way to get great nails. And so, Personail was born.
Each and every one of our nail art designs are created and designed by Alice along with illustrators around the world for limited edition collaborations. Whether it be for your day-to-day or for that special event, we exist to bring Personail-ity to your fingertips in the matter of moments.
After quitting a pretty sweet job in design and marketing, Alice started Personail in her parent's lounge room with $700. Alice was passionate about finding a solution to printing out nail designs using her printer. Needless to say, she injected the printer's ink with nail polish and the printer broke down.
We started our first ever market at Glebe and since then have gone on to do markets throughout the UK, Singapore and Australia-wide.
Our product was included in over 50,000 Girlfriend Magazine copies Nationwide and voted Nail Product of the Year by Girlfriend Magazine!
Worked alongside Wonder Woman DC for custom themed nail wraps for the movie premiere. We have since offered custom designs for brands, businesses, activations and parties.
The business grew and we (finally!) moved out of the lounge room and into our first real office in Sydney.
We stocked at David Jones and Chemists Nationwide in Australia and in all Naiise stores in Singapore.
We have since worked with brands including Westfield, Macquarie Centre, Camilla and Marc and Arizona Ice Tea, to name a few.
Introduced our Recycling Program. To date we've recycled over 50,000 pieces of packaging! You can find more about it here
Exhibited at the Easter Show at Sydney for the first time where we met many new faces and introduced Personail to many first timers - ultimate gamechanger!
We launched a bunch of accessories this year including our famous Personail Pen, Collectors Album and Top Coat!
We outgrew our office and moved into a bigger space and our first shopfront in Carlton, Sydney.
We hosted our first ever shop-local Christmas market at our office and have helped donate to local charities.
Introduced a new range of Semi-Cured Wraps that's gone viral on social media, alongside exciting collaborations with renowned brands like Vogue and Audi, and welcomed over 50 new stockists.
Celebrated a decade in business. We are so grateful to be keep serving our loyal community of nail lovers!
Good question! We're glad you're doing your homework - unlike many nail decals on the market that are made of regular vinyl, Personail is 100% nail polish and gel polish, meaning it adheres to the nail exactly like nail polish but without the drying time. AKA you can be ready to go in just 10 minutes.
Design focused, and nail art aficionados, we're an Australian company that offers you a huge range of 100% nail polish wraps to suit any occasion and style. Think fun, fresh and one-of-a-kind designs that will inject Personail-ity into any day of the week or outfit.